Privacy Policy
City Dental on Bay
This Privacy Policy describes how City Dental Toronto (“we,” “us,” or “our”) collects, uses, and protects the personal information you provide when you visit our website or contact us. By using our site or submitting a form, you consent to the practices described in this policy. We are committed to complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).
1. Information We Collect
We collect personal information that you voluntarily provide to us, as well as certain technical data collected automatically when you use our website.
Information you provide directly:
• Full name
• Email address
• Phone number (including mobile number for SMS communications)
• Details you submit through consultation request or contact forms
• Any other information you choose to share with us
Information collected automatically:
• IP address and general geographic location
• Browser type, device type, and operating system
• Pages visited, time on site, and referral source
• Cookie identifiers and tracking pixels (see “Third-Party Services” below)
2. How We Use Your Information
We use the personal information we collect for the following purposes:
• To respond to your consultation requests and inquiries
• To schedule and confirm appointments
• To provide treatment-related communications and follow-up care information
• To send promotional and marketing messages, where you have provided express or implied consent in accordance with CASL
• To improve our website, services, and patient experience
• To comply with applicable legal and regulatory requirements
• To operate and optimize paid advertising campaigns (see “Third-Party Services”)
We will not sell, rent, or trade your personal information to third parties for their own marketing purposes.
3. SMS & Phone Communications
By submitting a form on this website and providing your mobile phone number, you expressly consent to receive text messages (SMS) and phone calls from City Dental Toronto at the number provided, including messages sent by automated systems. These messages may include appointment reminders, consultation follow-ups, promotional offers, and other information related to our services.
SMS Consent Disclosure
Message and data rates may apply. Message frequency varies. By opting in, you consent to receive recurring automated text messages from City Dental Toronto. You are not required to consent as a condition of receiving any goods or services. Consent can be revoked at any time.
How to opt out:
You may opt out of SMS messages at any time by replying STOP to any text message you receive from us. You may also contact us directly by phone or email to be removed from our messaging list. After opting out, you will receive one final confirmation message. No further messages will be sent.
How to get help:
Reply HELP to any SMS message for assistance, or contact us directly using the information in the “Contact Us” section below.
CASL — Canadian Anti-Spam Legislation
In accordance with CASL, we will only send commercial electronic messages (CEMs) — including promotional emails and text messages — to individuals who have provided express or implied consent. Every commercial message we send will clearly identify City Dental Toronto, include our contact information, and provide a simple, free mechanism to unsubscribe. Unsubscribe requests will be honored within 10 business days. Implied consent may exist where you have an existing business relationship with us, such as having inquired about or received our services within the past two years.
4. Third-Party Services
We use the following third-party services on our website that may collect personal data or place cookies on your device:
Meta (Facebook) Pixel
Our website uses the Meta Pixel, an analytics and advertising tool provided by Meta Platforms, Inc. The Meta Pixel collects data about your interactions with our website and may be used to measure the effectiveness of our advertising, build custom audiences, and serve you relevant ads on Facebook and Instagram. For more information, visit Meta’s Data Policy: https://www.facebook.com/privacy/policy/
Google Analytics & Google Ads
We use Google Analytics to understand how visitors interact with our website and Google Ads to run advertising campaigns. These services use cookies and similar tracking technologies to collect anonymized usage data. Google may use this data in accordance with its own privacy policy: https://policies.google.com/privacy
You can opt out via: https://tools.google.com/dlpage/gaoptout
GoHighLevel (CRM & Communication Platform)
We use GoHighLevel to manage contact records, appointment bookings, and automated follow-up communications. Information you submit through our forms is stored securely within GoHighLevel’s platform. Privacy policy: https://www.gohighlevel.com/privacy-policy
We do not control the privacy practices of these third parties and encourage you to review their privacy policies independently.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to provide ongoing services, and to comply with our legal obligations.
• Consultation data: retained for a minimum of 2 years
• Patient records: retained per provincial requirements
• Marketing consent records: retained for compliance purposes
• Analytics data: may be retained indefinitely in anonymized form
When no longer required, data will be securely destroyed or anonymized.
6. Your Rights
Under PIPEDA and applicable laws, you have the right to:
• Access your personal information
• Request corrections
• Withdraw consent at any time
• Unsubscribe from communications
• File a complaint with the Office of the Privacy Commissioner of Canada: https://www.priv.gc.ca
We will respond to requests within 30 days.
7. Contact Us
If you have any questions or requests, please contact us:
City Dental on Bay
Address: 1006 Bay St, Toronto, ON, Canada
Phone: (647) 957-2500
Email: bay@citydentaltoronto.com